ABOUT
THE BRAND
MEET THE FOUNDER:
Dr. GREER ITON
Dr. Greer Iton is the founder and creative mind behind Eye Love by Iton, a brand rooted in clarity, confidence, and meaningful representation. With a background in eye health holding a Masters degree in Public Health for Eye Care and as an aspiring ophthalmologist, Greer brings a fresh perspective to jewelry design by merging science, symbolism, and style.
The concept for the brand came to life during the pandemic. While browsing online, Greer came across an eye-shaped necklace featuring a blue iris. It was beautiful, but it didn’t reflect her. That moment sparked a realization. Brown eyes are the most common eye colour in the world, yet they are often excluded from designs that celebrate vision. She decided to change that by creating her own brown eyed jewelry. What started as a personal project turned into a mission to make jewelry that represents more people and tells a deeper story.
Greer hand-sketches each design, bringing an intentional mix of anatomy and artistry into every piece.
Her work balances neutral, everyday elegance with symbolic meaning. Whether it’s a subtle reference to the shape of an eye or a more literal design, every item is created with thought and purpose. She partners with manufacturers to bring these ideas to life while maintaining full creative control over the process.
Beyond design, Eye Love by Iton is a platform for education, storytelling, and empowerment. Greer plans to launch a podcast that connects with professionals and patients alike, in the eye health community. Her first guest will be the President of the Trinidad and Tobago Blind Welfare Association. She also plans to develop a foundation to support vision care access and awareness, especially in patient populations for whom treatment options are limited or unaffordable.
Greer’s work is fueled by passion, purpose, and a deep understanding of both the science and symbolism behind vision from her experience over the years. Through her jewelry and upcoming projects, she hopes to make people feel seen, understood, and inspired.
OUR MISSION
To create timeless, eye-inspired jewelry and products that reflect the beauty of vision and representation. We design with purpose, honouring the diversity of eye colour, especially brown eyes and empowering wearers to feel seen, confident, and connected through thoughtful design.
OUR VISION
To become a global platform that bridges fashion and eye health, celebrating identity through jewelry, education, and community. Eye Love by Iton envisions a world where representation is standard, not an exception, and where every piece worn tells a story of clarity, care, and confidence.